Jaguar has lost a massive $715 million in 2006 - not good, eh?
A leaked internal mamo also suggests losses of some $550 million in 2007, and $300 million in 2008. Clearly, this isn't going to be a fast recovery (the source article can be found on www.autoblog.com (http://www.autoblog.com)).

So, if all of a sudden you found yourself as CEO of Ford, what would you do to solve Jaguar's problem.

Jag's director, Bibiana Boerio, has indicated the drop in sales will mean fewer, but higher priced cars can be sold, safeguarding Jaguar's exclusivity and putting it in the black at the same time.

Any realistic ideas?:-k

I think Jag is going in the right direction with the V12 coming out soon. I would borrow some of Astons preformance and throw together a real beastie high dollar package. I would also come up with at least one if not a class of lower priced sedans to fight the BMW/Merc/lexsus fo that market, at least in the U.S. By me you can drive around yuppieville(15-20 min away, but some of my dads best clients are there so I go there quite a bit.) and literally drive down entire blocks wand only see a Merc/BMW/Lexsus in the drive ways. No audi, no Acura, no infinity, no jags, no volvo, no caddy. If Jag wants to break the BMW/Merc/ Lexsus hold on the market they need to come up with a class IMO. One car might put them on the map, but won't bring big enough numbers IMO. They'll need major quality controll and huge warrentes if they want to break the 'american cars suck' sterotype. Once they establish themselfs then mabey they can experiment with other stuff, but It would be stupid to do that now IMO.

Jaguar Needs to position themselves Between Luxury and ultra Luxury (between Mercedes/Lexus ect and the top range Bentley/Rolls Royce). They just need to go back to basics and stop trying to make a car that appeals to everyone

I think a 500bhp 5.0 supercharged V8 is on the way.
I hope they vastly improve or eliminate the X-Type, too. No SUV Jag should be built, either. That would just kill Jag's identity for ever.

I reckon Jag are on the way up, the XK and XKR have proved to be quite some hits, and the new XF I think will sell very well, and the XC-F concept will turn into something of a butterfly in the coming years for Jag, I can see good things happening to them.

though there main competion aston martin are doing better, what Jag need is a more affordable car, their lowest price is around £20,000 here, not m\ny people blow that money on a car

I'm with Thlam, I reckon Jaguar need to completely re-asses their postion and stop diluting the brand. Scrap the X-Type, there was no need to sell an overpriced Ford Mondeo with a worse interior, or even an estate for the matter (what the hell were they thinking with that idea?), and the sales figures show that, all the X-Type is doing is ruining the little brand cred Jaguar has left.

Hell, even get rid of the S-Type and scrap its successor, make a real push for the up market and try to appeal to wealthy buyers. Expand on the XK's success and make a Vanquish challenging car (except this time make it look nice this time please Jaguar as opposed to another XK).

There is a lot of money in the luxury market and Jaguar needs a part of it if it wants to survive as anything like the company it is/used to be.

well jag are pulling themself out of this
theyve sharpened up the XK so its a real rival instead of what it was...
theyve gone all aluminiium on us so they are getting sales thorugh performance.
they are getting very well priced and they are offereing to more markets without losing they're trade mark luxury.

they are doing it themselves so just leav them to it.

don't worry about Jaguar, they're on their way bk up. Its gonna take a few years t return a profut, and ford know this. Its in good hands and should be exciting to see what new models are soon to grace our roads. If the XF is anything to go by, well, pour me another....

Well, I heard that Ford is selling Aston Martin rather than Jag.

yep, am is up for sale, but fmc will keep a stake in the company.

...............and I also heard that the XC-F is replacing the S-type

again, true. but expect it to look abit different.less chrome and stuff. errrm, also, Jag has two supercharged engines for the xf. 1 is the current XKR engine, the other is the new 5.0 v8 with about 550bhp... so should be fun.

Basing on looks, the XC-F is far way better than the S-type

yep, by a long way. now, the room is spinning, so i gotta lay down, been drinkin ya see. speak to ya all 2moz!

Drop the S type!!!!!, it is the most boring car in the market. Love the XK, and bring up the v12. But I guess that what jaguar really needs is a more marketable car to take place for the S type.

I think Jag is going in the right direction with the V12 coming out soon. I would borrow some of Astons preformance and throw together a real beastie high dollar package. I would also come up with at least one if not a class of lower priced sedans to fight the BMW/Merc/lexsus fo that market, at least in the U.S. By me you can drive around yuppieville(15-20 min away, but some of my dads best clients are there so I go there quite a bit.) and literally drive down entire blocks wand only see a Merc/BMW/Lexsus in the drive ways. No audi, no Acura, no infinity, no jags, no volvo, no caddy. If Jag wants to break the BMW/Merc/ Lexsus hold on the market they need to come up with a class IMO. One car might put them on the map, but won't bring big enough numbers IMO. They'll need major quality controll and huge warrentes if they want to break the 'american cars suck' sterotype. Once they establish themselfs then mabey they can experiment with other stuff, but It would be stupid to do that now IMO.

where'd you hear that news? my dad works there, he knows about all the new releases or what not, and he's said thats not true, just that before they were thinking of possibly using the Aston Martin V12 in a few of its cars...

I think a 500bhp 5.0 supercharged V8 is on the way.
I hope they vastly improve or eliminate the X-Type, too. No SUV Jag should be built, either. That would just kill Jag's identity for ever.

yep, a 360-ish bhp N/A 5.0 V8 is coming, along with a 500-ish bhp Supercharged V8

though there main competion aston martin are doing better, what Jag need is a more affordable car, their lowest price is around £20,000 here, not m\ny people blow that money on a car

Aston Martin - Jaguars main competition? no way lol, not at all... Mercedes, Lexus, BMW, Audi and Saab are Jaguar's main competition... no Jaguars even rival any AM, as a matter of fact. what makes you say that :|

well jag are pulling themself out of this
theyve sharpened up the XK so its a real rival instead of what it was...
theyve gone all aluminiium on us so they are getting sales thorugh performance.
they are getting very well priced and they are offereing to more markets without losing they're trade mark luxury.

they are doing it themselves so just leav them to it.

they are all-aluminium on some cars, but sadly, the new XF is going to be a steel monocoque chassis, with aluminium things like engine, body pannels etc, to save weight, but at a price. :(

again, true. but expect it to look abit different.less chrome and stuff. errrm, also, Jag has two supercharged engines for the xf. 1 is the current XKR engine, the other is the new 5.0 v8 with about 550bhp... so should be fun.

yeah less wild, but stil itll take most of the styling cues from the XF-C concept. i think the 4.2-litre Supercharged engine will be dropped when the 5.0-litre V8 comes out, leaving a 300bhp 4.2-litre N/A, 5.0-litre N/A (with around 360bhp) and a supercharged 5.0-litre (with around 500bhp, not 550bhp)

Drop the S type!!!!!, it is the most boring car in the market. Love the XK, and bring up the v12. But I guess that what jaguar really needs is a more marketable car to take place for the S type.

drop the S-Type...?! that'd just be crazy bro... the X-Type is going to be dropped in 2010, leaving the S-Type as its 'base model', which is an executive car, and is what Jag needs in its range; its about the only car Jaguar will have in their future line up that they want to mass-sell. the current one is quite boring i admit, but i still think its a nice car... the XK is nice yeah, and yeah a V12 would be really cool :cool:.

Well they could always build a good SUV that would sell like hot cookies in the US of A, but that would be a disgrace to the name. So I don't know... maybe they should make a car aimed at the CLK Class, or a Supercar in the R8 class. I know that'd probably be expensive as hell, but their passenger cars just can't keep up with the competition.

i think they should resurect the V12 and put one in an XK
they did this with the XJS before and it was beasty to the max!
http://jdrenne.free.fr/Images/Voitures-membres/Eddy/xjs%20v12%20he%201986%20eddy%202.jpg
http://www.jagpointsoesterberg.nl/JagBeeld/1509_XJS-V12.jpg

Nobody can save Jaguar

Damn, that XJS is pretty cool. I used to hate them because they were too normal, but right now I just fell in love with it.

They could enter Le Mans in 2010. The P1 grid is reserved for big car manufacturers. Then they could start making road cars that reflects the race cars in some way... that should sell them.

Jaguar Needs to position themselves Between Luxury and ultra Luxury (between Mercedes/Lexus ect and the top range Bentley/Rolls Royce). They just need to go back to basics and stop trying to make a car that appeals to everyone

Absolutely. Rather than making a car like the XJ or X-Type where they try (and fail) to plase both traditional Jaguar buyers and a younger clientele, and try and combine classic Jag looks and a large amount of space, they need to focus on not only positioning themselves between Mercedes and Bentley, but also on doing what they do best - building beautiful cars - with no compromise for packaging - if people want absolute masses of space, then they should go for an S-Class LWB, if they want a really nice looking car that's great to drive, a Jaguar should be the obvious choice.
The C-XF is a step in the right direction here, as is the new XK. I also think that they should commit themselves even more to aluminium, with the advantages that it gives over steel becoming a Jaguar 'unique selling point' - still, it looks like they're already starting to do all of this anyway.

EDIT: As for Fx55 saying 'nobody can save Jaguar', what utter rubbish. Nobody can save on of the half-dozen most famous and desirable - even iconic - car brands ever? It has huge potential, which we're at last seeing exploited with models like the new XK and C-XF. Its main weakness of reliability issues has been comprehensively dealt with and it just needs to settle in to the place it has found for itself in the market as a lower-volume maker of high-tech, beautiful cars with a supreme balance of ride comfort and handling.

Give us a modern XJ220......and maybe something like an E-type would help....

The XK is like a modern E-type, isn't it? I know it's nothing like the original, but no modern cars are that anyway.
A new XJ220 would be cool. But the XJ220 was built becase of their success in sportscarracing, so I think they should enter Le Mans before they make that car.

Give us a modern XJ220......and maybe something like an E-type would help....

they simply dont have the money at the moment :(

Give us a modern XJ220......and maybe something like an E-type would help....

Oh, I would love that.

Give us a modern XJ220......and maybe something like an E-type would help....

a new Jaguar supercar would be great, but not at all beneficial to the company... and the XK is the new-generation E-Type... it went from the E-Type, to the XJS, to the older XK and now is the new-generation XK...

Well they could always build a good SUV that would sell like hot cookies in the US of A, but that would be a disgrace to the name. So I don't know... maybe they should make a car aimed at the CLK Class, or a Supercar in the R8 class. I know that'd probably be expensive as hell, but their passenger cars just can't keep up with the competition. Disgracing the name is no problem. They also made a diesel engine and an estate, things that would be called ridiculous if you mentioned them, let's say, 10 years ago.

I agree with you last sentence, it's hard to stay at the same level as the competition.

Disgracing the name is no problem. They also made a diesel engine and an estate, things that would be called ridiculous if you mentioned them, let's say, 10 years ago.

I agree with you last sentence, it's hard to stay at the same level as the competition.

the 206bhp 2.7-litre Twin-turbodiesel has done VERY well, accounting for around 60% of total Jaguar XJ sales, and about the same percentage of total S-Type sales... how's that ridiculous? think about what you're saying bro ;). but yeah, there wasnt really any need to make an estate, and for that matter, even an X-Type. at the time it seemed like a good idea, making a car to sell in the masses, but it just didnt work how they planned. ah well. im glad they didnt waste their money on a 3.0-litre V6 Supercharged X-Type R, because that would've been a large waste of money and would have sold pretty poorly against the M3's, RS4's and C55 AMG's. when i was at Jaguar for work experience, i seen a prototype 3.0-litre S/C engine, my dad pointed it out to me. it looked pretty cool, but it would've been a waste of money...

Aston Martin - Jaguars main competition? no way lol, not at all... Mercedes, Lexus, BMW, Audi and Saab are Jaguar's main competition... no Jaguars even rival any AM, as a matter of fact. what makes you say that

the fact each time theres a fast jag, there is always a aston to rival, except the XJ220 of course, both are very similar british cars, and there might be more competion if Ford let Jag go LeMans racing

the fact each time theres a fast jag, there is always a aston to rival, except the XJ220 of course, both are very similar british cars, and there might be more competion if Ford let Jag go LeMans racing

oo, id love to see that :) a new Jaguar LMP race car... no GT1 stuff :|. id love to see a nice 700bhp 4.0-litre Jaguar LMP, that looks better than anything to ever hit Sarthe :)

the fact each time theres a fast jag, there is always a aston to rival, except the XJ220 of course, both are very similar british cars, and there might be more competion if Ford let Jag go LeMans racing

Let's hope they will once Aston Martin has been discharged. That should be fun.

they need new designs for the S and X type. Don't change the XK though because that thing look awesome.

they need new designs for the S and X type. Don't change the XK though because that thing look awesome.

they've got a new design for the XF (new S-Type), and here's some computer-generated images of it and a few spy shots of it testing:

http://www.autoexpress.co.uk/images/front_picture_library_UK/dir_425/car_photo_212556_5.jpg (javascript:self.close();)
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http://www.autoexpress.co.uk/images/front_picture_library_UK/dir_425/car_photo_212555_5.jpg (javascript:self.close();)


http://www.autoexpress.co.uk/images/front_picture_library_UK/dir_425/car_photo_212659_5.jpg (javascript:self.close();)
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http://www.autoexpress.co.uk/images/front_picture_library_UK/dir_425/car_photo_212658_5.jpg (javascript:self.close();)

does that look sexy or what :eek:

also, its official that the supercharged 5.0-litre V8 will be in production and in the XF by 2009, and that the 3.6-litre V8 twin-turbo diesel will be in the XF from launch! yay :). other engines included from launch will be the 2.7-litre twin-turbodiesel, the 3.0-litre V6 and the N/A 4.2-litre V8. sounds good :D

Jaguar just needs to re-define it's niche market.

They should come out with a mediumly priced car, or a cheap car like the X-Type, but that actually appeals and compete with BMW and MB

they could also build a somewhat fuel efficient SUV, sell it in America, and make millions.

They should come out with a mediumly priced car, or a cheap car like the X-Type, but that actually appeals and compete with BMW and MB

they could also build a somewhat fuel efficient SUV, sell it in America, and make millions.

True, the cayenne made porsche one of the richest car companies. Jaguar must think of a good sporty SUV......

Jaguar just needs to re-define it's niche market.

You mean the same one that BMW and Mercedes currently sits in or the over 60 year olds who buy them? Jaguar needs to return a profit or Ford will sell it. Some reports have said that Jaguar cannot make a profit before 2010 and thats after it received a 1.5bn cash injection from FMC. Ford lost over £6Billon pounds in 2006, only FordEurope has provided a profit, even PAG lost money last year. Ford are in very hot water and if this new BOLD MOVE doesn't work then it'll be all over for one of the most celebrated car makers ever to hit four-wheels. Not trying to be neggie or anything, just telling you how it is.

The only people who can save Jaguar are the people who walk through the showroom doors and put their money on the table. You can have the best car in the world, but if people dont want it, then your still gonna go under.

That XF proto is probably the ugliest car I've seen in this modern day and age, green does not suit the car well, especially a pukey metallicy colour, and the rims have been nicked off an R8, the grille is some sort of Victorian-era dodgy shape and the rear lights look like some sort of squinting elephant. Not good, Jag needs to find some direction because they can't keep churning out crud like that.

That XF proto is probably the ugliest car I've seen in this modern day and age, green does not suit the car well, especially a pukey metallicy colour, and the rims have been nicked off an R8, the grille is some sort of Victorian-era dodgy shape and the rear lights look like some sort of squinting elephant. Not good, Jag needs to find some direction because they can't keep churning out crud like that.

lol wtf, how can you say that?! that XF looks lovely... especially its worse, when you think a 5-Series and an E-Class is nicer? wow lol.

It's just so un-Jaguarish. It's just stepping the boat out way too far, the XK was something special, really special but that car looks like some aftermarket rubbish, they need to take things slowly and not design rash cars like that.

That XF proto is probably the ugliest car I've seen in this modern day and age, green does not suit the car well, especially a pukey metallicy colour, and the rims have been nicked off an R8, the grille is some sort of Victorian-era dodgy shape and the rear lights look like some sort of squinting elephant. Not good, Jag needs to find some direction because they can't keep churning out crud like that.

I agree about colour and rims, and, to a certain extent, the slightly odd lights, but I personally like the grille. I'm looking forward to seeing it for real though, so long as it keeps the style of the concept. Anyway, that chop actually looks different in its basic shape to the real - albeit camouflaged -thing.

It's just so un-Jaguarish. It's just stepping the boat out way too far, the XK was something special, really special but that car looks like some aftermarket rubbish, they need to take things slowly and not design rash cars like that.

Jaguar needs to do that. It needs to step out and say 'hey, look at me', its the only way its gonna get anywhere. We all know it, we may not like it, but the only way to save Jaguar is to move into the 21st century with it. Otherwise, it'll end up like Rover.

Jaguar will try to make some more modern cars in near future because this 300 year old XJ design used for all their models is getting so boring that their target group is limited to old fashioned old people with their head stuck in 1890.
I agree that that green thing with the big snout ain't pretty, but at least I imagine more people would buy it.

I personally wouldent mind seeing them die.

Ive never liked Jags much.

I personally wouldent mind seeing them die.

Ive never liked Jags much.

well, thats not very nice...

I really wouldn't mind seeing them die either. I mean... look what dying did for Elvis' career. Nothing will become 100% gangster before it's gone because we're stupid and don't know what we've got untill we lose it.

I would never want to see any car company die. Not even Kia or Hyundai or Proton. I was even upset when Rover went - you can never have too many car companies.

I would hate to see jag die, I love them, because to me they are better them the skillions of Mercs and BWMs but priced about the same. The fact that they have Astons preformane backing doesn't hurt.

I suppose, now that Aston is being sold, Jag can move upmarket. Move over Bentley, here we come!

I would hate to see jag die, I love them, because to me they are better them the skillions of Mercs and BWMs but priced about the same. The fact that they have Astons preformane backing doesn't hurt.

they are in fact cheaper than BMW's and Merc's... Jaguar has always represented good value for money, wherewas Mercedes is stupidly expensive. who'd pay £149,000 for a Merc SL lol... come on!

An SL500 costs £195,105 here. I've always considered that a total bargain considering the amount of hotness you get!

An SL500 costs £195,105 here. I've always considered that a total bargain considering the amount of hotness you get!

did you just say what i think you said. 195,105 POUNDS for a 388bhp SL500...?! no way lol!

Yeah... but I actually think that's the price for the old one. The 302 hp version from 2001-2006. The hot one.

Yeah... but I actually think that's the price for the old one. The 302 hp version from 2001-2006. The hot one.

that cant be true... £200,000 for a 302bhp SL500... no way. over here is expensive as hell and its 'only' £76,000....

are you sure you dont mean the SL65 AMG...? even thats 'only' £150,000 here... :-k :confused: :eek:

Man, we live under ruthless dictators' rules... I just found the price for the new 388 hp SL500: £200,515. The SL65 costs £406,000.


Jesus.... this thread used to be about Jaguar.